As part of the national “Anti-Gratification Day” commemoration, I created a bold and impactful visual campaign to promote ethical conduct and integrity in the workplace. My design was awarded 2nd place in the general public category by PT Semen Padang, one of Indonesia’s oldest and most respected cement companies. The concept emphasizes a firm rejection of gratification practices, combining strong typography with a clean, modern illustration style. The visual message is simple yet powerful—designed to resonate with a broad audience while maintaining corporate clarity.