Client Overview:
GainTap is a Chicago-based search engine marketing company focused on WordPress optimization, lead generation, and measurable digital marketing solutions. Their core mission is to help businesses make more profitable online marketing decisions through SEO consulting, content strategy, and web development services.
Project Brief:
GainTap was in search of a reliable graphic designer/illustrator capable of creating website banner images to accompany blog posts—someone who could work independently with minimal direction while maintaining consistent visual style across various topics.
The job involved reviewing a spreadsheet containing blog links and image specifications. The goal was to either create or legally source unique illustrations that align with the blog’s content and GainTap’s professional branding.
My Role:
- As the illustrator, I was responsible for:
- Reviewing article topics and understanding the subject matter
- Creating original vector illustrations to visually enhance blog content
- Ensuring a consistent, cohesive design language throughout the project
Final Artwork Description:
This illustration portrays two business professionals engaged in a collaborative discussion over printed documents. The scene represents critical thinking, consultation, and decision-making—values that reflect GainTap’s mission in supporting smarter business outcomes through marketing.
The use of a clean vector style with a soft color gradient background (blue and yellow) adds clarity and professionalism, while emphasizing themes of trust and forward-thinking.
Visual Style Highlights:
- Hand-drawn vector with soft digital shading
- Emphasis on gesture and body language to tell a story
- Color-coded mood: Blue for trust and logic, Yellow for insight and innovation
