In September 2015, I was entrusted to create a series of detailed vector illustrations for Footstep Footwear, a local fashion brand based in Indonesia. The project featured three different shoe models, each representing a distinct style and purpose:
Fasto – a sporty, everyday sneaker
Basic Series – versatile casual shoes for daily wear
Pedro – semi-formal footwear with a sleek, elegant touch
Each illustration was crafted in Adobe Illustrator, with careful attention to form, materials, branding elements, and functional components. These visuals were used both as promotional materials and as production references.
Type: Product Illustration (Vector)
Tools: Adobe Illustrator
Style: Clean, flat vector with semi-isometric perspective
Purpose: Branding support, product visualization, and marketing collateral
Turnaround: Approx. 3 days per design
1. Product Research & Visual References
Studied real product samples and brand direction from Footstep to align each illustration with its unique style identity.
2. Concept Sketches
Created wireframe-style outlines with defined areas for material highlights and label pointers.
3. Vector Rendering
Built the base structure using Pen Tool in Adobe Illustrator. Structured each shoe with distinct layers: outlines, stitches, fabrics, outsole details, and brand logo placements.
4. Color & Material Mapping
Applied solid brand colors and simplified shadows to enhance depth while keeping the flat design aesthetic.
5. Annotation & Typography
Added informative labels using clean, readable sans-serif fonts to describe shoe components like foam, canvas, suede, outsole, and stitched logos.
6. Layout Composition
Finalized the composition with proper branding: series name, brand logo, and visual balance to ensure readability and aesthetic appeal across digital and print media.
1. Product Research & Visual References
Studied real product samples and brand direction from Footstep to align each illustration with its unique style identity.
2. Concept Sketches
Created wireframe-style outlines with defined areas for material highlights and label pointers.
3. Vector Rendering
Built the base structure using Pen Tool in Adobe Illustrator. Structured each shoe with distinct layers: outlines, stitches, fabrics, outsole details, and brand logo placements.
4. Color & Material Mapping
Applied solid brand colors and simplified shadows to enhance depth while keeping the flat design aesthetic.
5. Annotation & Typography
Added informative labels using clean, readable sans-serif fonts to describe shoe components like foam, canvas, suede, outsole, and stitched logos.
6. Layout Composition
Finalized the composition with proper branding: series name, brand logo, and visual balance to ensure readability and aesthetic appeal across digital and print media.
This project reflects my strength in translating physical products into clean, informative vector visuals.
Ideal for brands seeking stylish yet clear technical illustrations to support product storytelling and visual marketing.
Designing cool stuff since way back. From bold brands to digital magic — let’s make your ideas look awesome.
A portion of every project supports children, local worship places, and communities in need. 💛