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Social Media Tips 03/11/2024

Instagram Algorithm Isn’t Evil — You Just Don’t Understand How It Works (Yet)

Reodiaz / 8 Mins

Let’s be real:
We’ve all said it at some point —

“The algorithm hates me.”

But here’s the truth:
The algorithm isn’t your enemy.
It’s just misunderstood. 😅

If your content isn’t getting seen, it’s not because Instagram is out to get you. It’s because the algorithm simply follows signals — and if you don’t know what those signals are, you’re playing blind.

Let’s demystify this monster.

Instagram’s Algorithm Has One Job: Show People What They Like

The algorithm’s goal isn’t to hide your content — it’s to keep users happy and scrolling.

It pushes posts that spark attention, engagement, and time spent.

That means:

  • Posts that get saved, shared, or commented on = boosted
  • Content that makes people stop scrolling = loved
  • Passive posts (pretty but skippable) = ignored

It Learns From User Behavior (Not From Your Effort)

You can spend 5 hours crafting the perfect design — but if users scroll past it, the algorithm assumes:

“This content isn’t interesting.”

Brutal? A bit.
But it rewards what works, not what looks like hard work.

That’s why emotional connection, relevance, and timing matter more than polish alone.

Consistency Trains the Algorithm

Posting once in a while? The algorithm forgets you.

But post regularly — even if it’s just 2–3 times a week — and it starts recognizing your account as active, reliable, and worthy of attention.

Also:

  • Reply to DMs
  • Comment back
  • Be human

Algorithms love humans who act like humans.

Engagement Is a Two-Way Street

If you don’t engage with others, don’t expect much in return.

  • Like & comment on others’ posts
  • React to Stories
  • Follow and support your niche

This activity sends a strong signal to Instagram:

“Hey, I’m part of this space.”

Different Features = Different Algorithms

Instagram isn’t one single feed anymore.
You’re dealing with:

  • Feed posts
  • Reels
  • Stories
  • Explore
  • Search

Each one has its own mini-algorithm.

✅ Reels want watch time and replays
✅ Feed wants saves, comments
✅ Stories love replies and sticker interactions
✅ Explore values fast reactions

So tailor your content with the right goal and feature in mind.

The algorithm isn’t out to ruin your reach — it’s trying to show people content they love.

If you make your content:

✔️ Relatable
✔️ Engaging
✔️ Consistent
✔️ Human

…then the algorithm becomes your wingman, not your villain.

🔧 Want help decoding how to work with the algorithm — not against it?

Let’s create scroll-stopping content that actually reaches people.
👉 Message Reodiaz for strategic visuals & content help.

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